Chinese Health Supplement Industry
Booms
The Chinese health supplement industry is booming, with new products catering to
specific health needs. Whether it is to improve skin health recorderonline.marketminute, reduce stress or help
with sleeping, chinese consumers are always looking for ways to feel better. This
trend has driven many health supplement companies to develop new products and
expand their brands. Some of them even partnered with celebrities to promote their
products, which is an effective way to reach a wider audience.
Vitamins are the most popular chinese health supplements, taking up about 36% of
the market. Among them, vitamin E is the most popular, partly due to its reputation
of being able to prevent cancer. However, vitamin D is also gaining popularity as
more people become concerned about the possibility of developing osteoporosis in
the future. In addition to vitamins, chinese consumers are very interested in dietary
supplements which can improve sleep quality and energy levels.
Those who have trouble falling asleep are especially interested in melatonin, an
essential nutrient which can aid with sleep issues. Some other common dietary
supplements include sargassum seaweed, which can help with digestion and is high
in magnesium and zinc, as well as coenzyme Q10, which can support cardiovascular
health and boost immunity.
One of the biggest pain points for Chinese healthy supplement consumers is
discovering which products are most suitable for them. It can take a lot of time and
effort to screen through all the health products available on the market, and
consumers are often misguided by false information in search results or social
media contents. In order to save time and make the shopping process more
efficient, a growing number of consumers are choosing to purchase tailored dietary
and nutritional supplement plans, which can be sourced through e-commerce
platforms.
Another major challenge for chinese healthy supplement brands is promoting their
products in a competitive environment. With more and more reputable brands
entering the market, it is hard for newcomers to attract customers. In addition, many
chinese consumers are not aware of what kinds of health supplements they should
be taking, and the prevailing stereotypes often make them hesitate to try new
products.
Despite these challenges, new health supplement brands are able to gain market
share through cross-border e-commerce and social e-commerce platforms.
According to 2018 customs data by CBNDATA, Australia and the United States are
the top two countries exporting health supplements to China. Moreover, e-
commerce platforms are empowering consumers to create their own customized
dietary and nutritional supplements by allowing them to choose ingredients, dosage
and packaging. As a result, the demand for chinese health supplements is likely to
continue to grow in the future. In this situation, it is important for health supplement
brands to make full use of e-commerce channels and provide customers with a wide
range of choices, so as to satisfy their varied demands. Moreover, they should
combine traditional Chinese health culture with their own brand culture to create an
authentic oriental wellness lifestyle.